Associations to the word «Catchword»

Wiktionary

CATCHWORD, noun. A word under the right-hand side of the last line on a book page that repeats the first word on the following page.
CATCHWORD, noun. A word or expression repeated until it becomes representative of a party, school, business, or point of view.
CATCHWORD, noun. Among theatrical performers, the last word of the preceding speaker, which reminds one that he is to speak next; cue.

Dictionary definition

CATCHWORD, noun. A favorite saying of a sect or political group.
CATCHWORD, noun. A word printed at the top of the page of a dictionary or other reference book to indicate the first or last item on that page.

Wise words

We cannot always control our thoughts, but we can control our words, and repetition impresses the subconscious, and we are then master of the situation.
Florence Scovel Shinn