Associations to the word «Gimmick»

Wiktionary

GIMMICK, noun. A trick or device used to attain some end.
GIMMICK, noun. A clever ploy or strategy.
GIMMICK, verb. To rig or set up with a trick or device.

Dictionary definition

GIMMICK, noun. A drawback or difficulty that is not readily evident; "it sounds good but what's the catch?".
GIMMICK, noun. Something unspecified whose name is either forgotten or not known; "she eased the ball-shaped doodad back into its socket"; "there may be some great new gizmo around the corner that you will want to use".
GIMMICK, noun. Any clever maneuver; "he would stoop to any device to win a point"; "it was a great sales gimmick"; "a cheap promotions gimmick for greedy businessmen".

Wise words

The most important things are the hardest things to say. They are the things you get ashamed of because words diminish your feelings - words shrink things that seem timeless when they are in your head to no more than living size when they are brought out.
Stephen King