Associations to the word «Puffery»

Wiktionary

PUFFERY, noun. An act of puffing.
PUFFERY, noun. Fulsome public praise.

Dictionary definition

PUFFERY, noun. A flattering commendation (especially when used for promotional purposes).

Wise words

Truthful words are not beautiful; beautiful words are not truthful. Good words are not persuasive; persuasive words are not good.
Lao-Tzu