Associations to the word «Watchword»

Wiktionary

WATCHWORD, noun. A prearranged reply to the challenge of a sentry or a guard; a password or signal by which friends can be known from enemies
WATCHWORD, noun. A word used as a motto, as expressive of a principle or rule of action; a maxim, byword
WATCHWORD, noun. A rallying cry

Dictionary definition

WATCHWORD, noun. A slogan used to rally support for a cause; "a cry to arms"; "our watchword will be `democracy'".
WATCHWORD, noun. A secret word or phrase known only to a restricted group; "he forgot the password".

Wise words

We cannot always control our thoughts, but we can control our words, and repetition impresses the subconscious, and we are then master of the situation.
Florence Scovel Shinn